Baby Boomers Trading In and Trading Up Their Vehicles

BabyBoomerCarA recent study has found that Baby Boomers have now become the most likely age group to purchase a new vehicle, many of whom choose to finally buy their “dream car.” Luxury automakers Mercedes-Benz, Jaguar and Porsche are among the most popular choices, with over 50% of sales attributed to Boomers.

“Many Baby Boomers are experiencing another phase in their life,” said Jesse Toprak of TrueCar.com. “The nest is empty and because they have reached a heightened income level giving them both time and financial freedom, they chose vehicles that provide them with a luxurious, safe feel and a youthful, sporty drive.”

Read more here.

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