Prescription Drug Warning Labels Often Overlooked By Seniors

A new study from Kansas State University and Michigan State University found that prescription drug warning labels are often ignored or overlooked by older adults. The researchers tracked eye movements to measure where different age groups concentrated their attention when given a bottle of prescription medication. According to the results, half of the participants over the age of 50 failed to notice the warning labels on the vial of medication they were given. By comparison, 90 percent of participants between the ages of 20 and 29 noticed the labels. The study highlights the need to make warning labels more noticeable in order to better capture patients’ attention. There are nearly 15 million medication errors each year in the United States and, because seniors often have more complicated medication instructions to follow, it is important that warning labels are noticeable and effective. More here.

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